EMC Harnesses Cloud Data with Greenplum Purchase

EMC announced a definitive agreement to purchase Greenplum, a privately-held provider of data warehousing technology. Greenplum's technology expands on EMC's clout as an enterprise storage provider to add innovative data warehousing and business analytics elements.

EMC is a major player in enterprise storage, and Greenplum enables it to do more with the data it stores.
An EMC press release announcing the acquisition explains "Today, new forms of data--massive amounts of it--are emerging more quickly than ever before thanks to always-on networks, the Web, a flood of consumer content, surveillance systems, sensors and the like. In a recent report, IDC predicted that over the next 10 years the amount of digital data created annually will grow 44 fold. Companies are increasingly turning to new architectures and new tools to help make sense of this "big data" phenomenon."

Data is accumulated on the Internet at a mind-numbing pace. Consider the fact that YouTube did not exist five years ago, and now there are two billion videos viewed on the site each day, and every minute 24 hours of additional video content is added to YouTube. Facebook and Twitter have been around for about the same time, and Facebook logs about 50 million status updates per day, while Twitter is relaying over 65 million tweets per day.

The point is that the amount of data produced and consumed on the Internet is growing at an exponential pace. Companies of all shapes and sizes are amassing insane amounts of data, and they need cost-effective tools that enable them to work effectively with it, as well as to analyze it to extract valuable business insights.

According to the EMC press release "Greenplum utilizes a "shared-nothing" massively parallel processing (MPP) architecture that has been designed from the ground up for analytical processing using virtualized x86 infrastructure. Greenplum is capable of delivering 10 to 100 times the performance of traditional database software at a dramatically lower cost."

Pat Gelsinger, President and Chief Operating Officer for EMC Information Infrastructure Products, is quoted in the EMC press release. "The data warehousing world is about to change. Greenplum's massively-parallel, scale-out architecture, along with its self-service consumption model, has enabled it to separate itself from the incumbent players and emerge as the leader in this industry shift toward 'big data' analytics. Greenplum's market-leading technology combined with EMC's virtualized Private Cloud infrastructure provides customers, today, with a best-of-breed solution for tomorrow's 'big-data' challenges."

The all-cash acquisition of Greenplum is expected to be completed in the third quarter of 2010--subject to regulatory approval. EMC will continue to offer Greenplum's full product portfolio to customers and plans to integrate EMC solutions as well as an integrated hardware and software offering designed to improve performance and drive down implementation costs.

Businesses struggling to keep up with the pace of data accumulation, or work with it intelligently to derive some business value, may want to take a closer look at what EMC will be able to deliver with Greenplum under its wing.

You can follow Tony on his Facebook page, or contact him by email at tony_bradley@pcworld.com. He also tweets as @Tony_BradleyPCW.

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