What Do Facebook Users Like? A Lot, Actually

The Facebook "Like" button has become one of the most recognizable features of the popular social networking site. It's also used quite a bit -- in fact, on average we're hitting that Like button an astounding 65 million times daily, according to statistics compiled by the blog All Facebook. To give you an idea of just how incredible this number is, that means the Like button is used over 750 times every second of every day.

Facebook says that about half of its users log in on every given day, and the site has about 500 million active users according to company statistics. Using those numbers, one out of every four users is liking something somebody's doing every day.

Up until now, we have not really known the extent of user interaction with Facebook. But these statistics seem to give some color as to why in recent months so much focus has been put on the "Like:" it apparently is Facebook's most popular feature.

Here at Technologizer, we've added the Like button to a majority of posts. There's been a slow uptick in its use, and we are noticing some traffic as a result. There's no doubt in my mind that the familiar "thumbs up" will only spread - there is definitely a benefit to getting on your readers news feeds, because content can go viral very easily that way.

It will definitely be interesting in the coming weeks as All Facebook releases more data on user interaction (such as commenting, etc.). What else are we doing when we're spending -- or in some cases wasting -- time on the site?

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