Notebooks Push Asia Pacific Sales Spurt

The Asia Pacific (excluding Japan) PC market grew 15 per cent sequentially and 36 per cent year-on-year in the second quarter of 2010 to reach 27 million units, according to research firm IDC.

About all nations in this region posted double-digit year-on-year growth during this period and IDC said stronger-than-expected desktop PC shipments helped to offset the shortfall in portable PCs.

Demand for Notebooks

Bryan Ma, associate vice president of Asia Pacific devices and peripherals research at IDC, noted that portable PC shipments in markets such as China and Indonesia came in short of its aggressive forecasts this quarter.

Competitive pressure is expected to come from media tablets like Apple's iPad but Ma said heavy demand for notebooks would still be a key driver in the upcoming years.

The economy of Thailand was affected by the recent political turmoil but the nation was able to recover faster than expected towards the end of the quarter. The entire market benefited as the political unrest subsided. IDC's report shows that the Singapore market also recovered quickly despite limited sales at the quarterly PC show.

Lenovo Leads

Hong Kong sparked hope for enterprises with early notebook purchases and channel stocking in the previous quarter but it was a bit slow during the second quarter of 2010.

Kathy Sin, manager of Asia Pacific client devices research at IDC, said the retail channel remained a key driver in this country as some vendors shipped heavy volumes towards the end of the quarter ahead of the summer promotions.

Commenting on the competition, IDC said Lenovo was still the leader in the region and HP was sliding down. Dell was able to sustain its third-place position thanks to the commercial sector.

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