Erase all misconceptions. CES isn't just a sprawling exposition of electronic wares. It's a three-ring circus of shock and awe, of surprise and delight. Exhibitors pony up major coin for booth space, and once that ante has been tossed, they need to attract eyeballs with something, anything, that stands out among the visual noise.
Nikon gave us colorful ballroom dancers with swirling tassels and unseemly hips thrusts. Take a photo and observe the speed of Nikon's image sensor! This spectacle and many more show us that CES will never run out of methods to jump the show booth shark.
And, yes, some CES happenings are downright awkward...