Sprint Android phones will feature Quixey's smart search for new apps
BARCELONA—It’s rare that I’ll download a new app for my iPhone without reading about it elsewhere first, mostly because I find the app search process a little limiting.
For example, I recently wanted to download a Spanish translation app, but hadn’t heard of anything specific I could be interested in. So, I just installed the Spanish translation app with the highest rating and most comments found in the App Store.
But when I started using the app, I found that it is best designed for use in Mexico, not in Spain, where I actually need to use it.
That’s precisely why I was excited to see the latest demo of Quixey here at Mobile World Congress. Quixey is a search engine just for finding apps, and it uses a combination of natural language and social resources to help searchers find apps that better suit their interests.
The company announced a new partnership with Sprint here and showed off a demo of how the program works as a tool for Sprint customers with Android phones.
All Sprint phones running Android that support the Sprint Zone content portal will be able to search for apps using Quixey’s discovery technology. If you’re not a Sprint user, you can use Quixey’s website to search for apps for Android, BlackBerry, iOS, Windows Phone 8, Windows, and Mac OS X.
Quixey's search capability
What makes Quixey so unique is its ability to search for apps based on natural language and user feedback.
So, a search for “Spanish translation for use in Barcelona” provides a different scale of results then simply “Spanish translator;” “Games for my three-year-old daughter” will provide a different result than “Games for my child;” “Wake me up with a song” is different from “music alarm,” and so forth.
Quixey searches for user comments on Google and social media platforms about specific apps to help determine what app might be the best result. These comments are called Snippets, and show up alongside your search with helpful information.
Quixey calls this “functional search,” as its algorithm isn’t limited to keywords and provides better results as a person enters more words.
If you use the Quixey browser, results can be filtered by device operating system. If you use your Sprint Android phone, or another carrier that supports the API, results are filtered to those compatible with your device.