Prove your worth to Pizza Hut in 140 seconds or less
Could you land a job in 140 seconds?
That’s the challenge Pizza Hut is issuing to people who apply to be the company’s social media manager at the South by Southwest music festival in Austin next week. Sorry, make that the Manager of Digital Greatness .
Finding a job has always been a tough process, but today’s economy requires more than just a solid resume and references. Now you have to find more creative ways to sell yourself, and in Pizza Hut’s case, you have just 140 seconds to land the gig.
Ridiculous job titles aside, the position’s description indicates a free-wheeling nature that lends itself to an out-of-the-box interview process. A clever pitch will probably get you noticed, but years of experience and a degree are also required.
You can also apply the old-fashioned way—that is to say, using LinkedIn, Facebook, or an online application—but then you’d miss a golden opportunity to nervously stumble over an elevator pitch like an awkward American Idol contestant.
You can send the company an attention-grabbing tweet using the #BecauseImGreat hashtag.
Pizza Hut’s 140-second interview stunt may be an extreme example of what experts called “social recruitment” (or using social networks to fill jobs), but it’s not just high-profile companies trying to fill digitally-oriented positions who are using LinkedIn or Facebook to find applicants. According to a 2012 survey from Jobvite, 92 percent of professional recruiters use or plan to use social networks to find applicants.
Skype interviews and e-mail applications are becoming passé. Will Twitter hashtags and LinkedIn buzzwords help you land a gig as Overseer of Awesome or Untitled No. 1 at a top company? Well, they probably can’t hurt.