Google Launches Brand New Play Store

The Google Play store’s dramatic redesign was unveiled today after much anticipation.  The new design attempts to brighten up the app store experience, improving usability, capability, and appearance all at once.

The Google Play store is the built-in hub for downloading content to mobile devices that run on the Android operating system.  It gives access to apps, games, movies, TV shows, music, and more.  The new interface distinguishes those major categories with distinct, color-coded icons that greet you right at the top of the screen.   It’s also been brightened up and reorganized, with cleaner lines, stronger colors, and more straightforward segregation between sections.  This would appear to make it simpler and more intuitive to navigate.  Google has also reportedly improved the purchasing process, which received some criticism in the previous version.

As we engage with more and more media through our mobile devices, including HD content and immersive 3D games, tablets and smartphones have their work cut out for them.  The new Play store has adapted to increasing demands for graphic-heavy content, providing visual content recommendations with large, colorful cards.  Android users can now process huge amounts of that content on tablets like the Lenovo IdeaTab S2110 and the Sony Xperia Tablet Z, which run seamless HD media off of Qualcomm Snapdragon processors.

The new Play store is rolling out with Android 2.2 devices as of today.  Android users have anticipated it for a while, but since it has just been unveiled, a consensus from the notoriously opinionated crowd of Android enthusiasts has yet to form.

For comprehensive coverage of the Android ecosystem, visit Greenbot.com.

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