Windows and Android Tablets Gain Ground on Apple’s iPad
According to a study released today from Strategy Analytics, the iPad is losing ground to the competition. Although Apple still leads the tablet market, surges in sales of Android and Windows RT devices have reduced its dominance significantly.
In the first quarter of 2012, Windows held 0% of the tablet market. In the first quarter of 2013, their share has risen to 7.5%. Additionally, Android devices have grown their share of the market from 34% to 43%, all of which dips into Apple’s sales and has caused a 15% reduction in their share of the market.
Leaps forward in mobile processor technology have helped enhance the capabilities of Windows RT and Android tablets, leveling the playing field and allowing them to gain ground on Apple. The Dell XPS 10, Sony Xperia Z, Samsung Galaxy Tab, and other popular tablets operate on Qualcomm Snapdragon S4 processors, which utilize an all-in-one design to save space and maximize efficiency.
The iPad may owe a portion of its current dominance to its legacy. Being the first tablet on the scene, and having held the majority of the market since 2010, it has an embedded strength that’s been difficult for competitors to weaken.
The first quarter of 2013 is the first time since the inception of the iPad that Apple has not held at least 50% of the tablet market, and that’s down from a near-monopoly of 90% just two years ago. With the addition of new Windows 8 tablets to the market, and the improvement in both the perception and operation of Android devices, analysts expect the trend to continue.