Mobile Ads Lead to Revenue Growth for Facebook
Facebook released its first quarter earnings for 2013 today, reporting $1.46 billion in revenue. This is up from $1.06 billion in Q1 2012. The social media giant maintains more than 1 billion active monthly users, an increasing number of which are accessing the service through mobile devices.
Facebook shows continued increase in membership, which seems to dispute a report released by The Guardian on Sunday, claiming that Facebook membership had finally peaked. Citing a study conducted by Enders Analysis, they reported that Facebook has lost 6 million members in the last month alone. The problem, according to those who conducted the study, is that “in the US and UK, those who want to sign up for Facebook have already done it.”
The 38 percent growth shown in Facebook’s earnings report does not contradict the decline shown by the Enders study, since the study is limited to PC users. As many users have switched their primary access point from PCs to tablets and smartphones over the last year, mobile membership has surged. Facebook cites 751 million mobile monthly active users, which is up 54 percent from last year, and they owe 30 percent of this quarter’s revenue to mobile ads.
This news comes less than a week after unveiling the new HTC First smartphone, which runs a Facebook-centered interface on a Qualcomm Snapdragon processor. Given the rapid growth of mobile users, it’s easy to see why Facebook would make such a bold move into the mobile market.