Google Buys Visual Shopping Engine Like.com
Google has acquired Like.com, which offers a visual search engine for retail products, a deal aimed at boosting Google's shopping search capabilities and services like its Products engine.
Like.com CEO and co-founder Munjal Shah announced the deal on his company's home page on Friday. "We see joining Google as a way to supersize our vision and supercharge our passion," his note reads.
Using computer vision and machine learning technology, Like.com provides a visual search engine focused on shoes, clothes, jewelry and decor, according to the company.
"We've developed technology that lets us understand visually what terms like 'red high-heeled pumps' and 'floral patterned sleeveless dress' mean and created algorithms to understand whether those pumps complement or clash with that dress," reads a company description.
Like.com also owns Covet.com, described as a online personal shopper for fashion products, and virtual fashion studio Couturious.com.
Shah didn't mention any of the deal's financial details in his note.
Google didn't immediately respond to a request for comment.