More Shoppers are Eyeing Tablets Than Laptops, Netbooks, PCs

Fourteen percent of U.S. online customers plan to buy a tablet computer within the next 12 months according to a new study from leading market research company Forrester Research. The 14 percent was ahead of the 13 percent planning to buy a laptop, 11 percent planning to buy an eBook reader, 8 percent planning to buy a netbook, and 8 percent said to be planning to buy a desktop computer.

Photograph: Marc Simon
The survey, which questioned almost 4000 consumers, could translate as 43 million tablet sales in the US by the end of 2011.

While the report will be good news for Apple, makers of the popular iPad, Forrester notes the findings are also: "Encouraging for Apple's would-be tablet competitors: There's interest in the category that goes beyond the iPad."

The Forrester 'US Tablet Buyers Are Multi-PC Consumers' report is available online for $499.

Click here for a free digital sample of Macworld's Complete Guide to the iPad. Packed with tips and tricks, this essential guide gives you the lowdown on all the iPad's features, plus the top 50 apps you must download.

For comprehensive coverage of the Android ecosystem, visit Greenbot.com.

Subscribe to the Best of PCWorld Newsletter

Comments