Smartphone usage trends show iPhone owners busier
The war of the smartphones has been raging on ever since Apple unveiled its first iPhone back in 2007, splitting the world into Apple and Android fans. Now new research from Experian Marketing Services shows that iPhone owners spend 53.06 percent more time on their iPhone than Android users.
Does this suggest that iPhones are more useful than Android smartphones?
The average iPhone user spends 1 hour and 15 minutes on the device everyday, which is substantially more than Android users, who spend 35 percent less time—around 49 minutes—on their handsets.
However, the popularity of certain activities differs with each device. Android phones are more frequently used for talking than iPhones. Android users spend 28 percent of their time on their phone making voice calls, while iPhone users spend 22 percent of the usage time making phone calls.
iPhones users, on the other hand, are more likely to be using their device for texting (22 percent) compared to Android users (16 percent).
Android owners spend 16 percent of the time on their device browsing the web, and iPhone owners spend only 12 percent—which may suggest that people prefer larger screens for visiting websites. Given the fact that iPhone users are already spending more time on their devices, the time spent browsing the web is likely more.
iPhones lead the way in social networking, sending emails, and taking pictures, according to the survey.
Both Android and iPhone users spend little time watching videos and reading, each accounting for less than 1 percent of mobile phone usage every day. This information may suggest that we prefer to watch videos and read books on tablets, which have bigger screens.