HTC Q2 profit down 83 percent


HTC's second quarter net profit plummeted 83 percent year on year as sales of the company's latest flagship handset failed to meet expectations.

The company reported net profit of $41.6 million, down from $2.4 billion a year earlier. Revenue totaled $2.3 billion, down 22 percent.

Results for the quarter should have been boosted by sales of the new HTC One smartphone. It went on sale in April, although the company had originally hoped to launch it at the end of March. The delay put the HTC One in closer competition with Samsung Electronics' Galaxy S4 smartphone, which went on to reach sales of 10 million units within a month of its launch in late April.

Tough battle with Apple, Samsung

Heated competition with Samsung and Apple is a major reason for HTC's financial woes, analysts say. To revive its smartphone business, HTC in 2012 launched its new "One" series to help create more brand visibility.

htc logo

The company is also expanding in mainland China, now the world's largest smartphone market, and is spending more efforts on marketing.

Last month in Taiwan, HTC also introduced a new 5-inch smartphone, called the Butterfly s, that could end up other markets later this year.

There was one small silver lining for HTC: Profit was slightly up, quarter on quarter, from the record low of $2.8 million that HTC reported in the first quarter.

Shop ▾
arrow up Amazon Shop buttons are programmatically attached to all reviews, regardless of products' final review scores. Our parent company, IDG, receives advertisement revenue for shopping activity generated by the links. Because the buttons are attached programmatically, they should not be interpreted as editorial endorsements.

Subscribe to the Business Brief Newsletter