8 Things We Still Hate About the Web

4. Ads That Sing and Dance

Banner ads and Google AdSense might not buy a site operator a new Bentley, but they also don't offend the audience quite like other ads do. For example, they don't expand to take up your whole screen or play a video just because you were unlucky enough to move the mouse over the advertisement. (Yes, I know PCWorld.com is just as guilty as everyone else. For what it's worth, it bugs us, too.)

Exhibit A: The mouseover video ad land mine waits in its unexploded state. Oh, look, it's on a lyrics site, no less.
Not only do these ads look obnoxious and get in the viewer's way, but they also can be unexpectedly disturbing and hard to avoid--particularly when audio is involved. I routinely have at least five or six browser tabs open, and I'm constantly opening and closing new ones. At least once a week, I open a new window, accidentally move the mouse over the banner's hot spot, switch tabs while waiting for the page to finish loading, and think nothing of it until I'm being pitched on a product through my speakers. Loudly.

Exhibit B: The mouseover video ad has found its next victim.
Once the sound starts blaring through my speakers to the whole office, I panic. What just happened? I didn't open a video. My only open tabs are Gmail, Google Docs, and an article from Salon, or maybe the New York Times. Maybe it's some new kind of malware? Nope--just an ad.

Take heed, advertisers: Moving the mouse over a banner is not a click. If you really think the audience wants to hear your pitch, wait until they click your ad before you play the video. If they're not clicking, it's because they don't want to hear it.

5. Suggested Friends/Twitter Accounts to Follow

Perhaps Twitter is trying to tell me something by suggesting I follow the AP Stylebook.
I get it--Facebook is a social experience, and if you're just signing up for a new account, it can be a pain to populate your Friends list. That's why you can just add a few friends and let Facebook recommend friends who share some of your contacts. The same goes for Twitter, and undoubtedly several other social networking sites. Convenient, right?

Sure it is, except that for anyone who has been on Facebook for a while, the list of suggested friends reads less like a helpful collection of long-lost pals and more like a rogues' gallery of exes, frenemies, and other people you'd rather not keep in touch with. That is to say, if you and someone else have 100 mutual friends and neither of you has reached out to the other on Facebook, there's probably a good reason for it.

6. Poorly Targeted Advertisements

This is what Facebook thinks I'm interested in.
Note to Website operators: You need to show ads to pay for your site and make a buck? Fine with me. But if you're going to stick me with tracking cookies to figure out what I'm interested in or use my Facebook profile information to sell me stuff, you could at least make the ad targeting more effective (or, ideally, get better advertisers).

Instead, I'm seeing rows and rows of ads that range from boring ('Violent RPG Game') to downright bizarre (Jamie Lee Curtis has a line of children's books?). Furthermore, since I know these ads display according to the information in my Facebook profile, it's almost kind of insulting--and I'm not getting barraged by ads for birth control, baby-photo contests, and weight-loss products, like most of the women I know on Facebook.

What's more, apparently you site operators expect me to do your job for you and tell you which ads I don't like. That's just...lazy.

(If you run a business and you need help refining your Facebook pitches, read "Facebook Ads: Success Secrets From a Facebook Insider" for tips.)

7. Asking to Publish on Facebook Everything One Buys, Eats, or Comments About

Letting my friends know what I'm buying from Amazon will probably prompt more questions than it answers.
Sharing drives the new Web--but that doesn't mean I want to dump everything I type somewhere on the Web into my Facebook feed for all my friends to see.

After all, if I wanted my friends to know what I thought of the taco truck on the corner, I'd share on Facebook the Yelp review I wrote--and if I wanted them to know my opinion of every single business establishment I have ever patronized, I'd add them as a friend on Yelp. If I wanted them to know I was buying an HDTV, instant curry, and a bottle of vegetable oil for Guys' Night Out, I'd mention it in a Facebook status update. But never in a million years would I want to automatically share all of that with my hundreds of Facebook friends. So quit asking.

8. Sites That Autoplay Audio and Video

If a Website is built exclusively around sharing and playing audio and video, I know to put my headphones in before clicking the link. If it's a blog, news site, or anything else that is generally devoted to the written word, I don't want its audio/video embeds to play automatically when I open the page.

See, when I'm reading such fine publications, I don't look at each article one at a time, one page at a time. Instead, I open every single link that catches my eye from the home page in a new tab. Once a video starts playing unbidden, I frantically close every tab, maybe lose an e-mail draft or two, and never come back to that site until enough time has passed that I forget it pushes those annoying autoplay videos.

This is a similar animal to mouse-over ads: If I'm interested in a video, I'll click it and watch it. Sites shouldn't try to trick me (or game their streaming-video traffic reports) by pushing the play button for me. Site operators should think of how many people are furiously trying to find the right tab to shut these things down. We are here, we are irked, and we are legion.

What grinds your gears about the Web? Complain away in our comments!

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