Google adds pop-up website bios to search results

One of the problems with the Internet is you never know who to trust on the Internet—a fact countless pranksters use to their advantage every year. Google may not be able to help you determine whether a hot tip delivered via email is the real deal, but a new search feature coming courtesy of the company’s Knowledge Graph hopes to make trustworthy search results a bit more transparent.

Going forward, you'll see a grey link with the site’s name and a downward facing arrow underneath the “little blue link” of major websites on the results page, to the right of the site's URL. Click the site’s name and a short site bio appears in a pop-up window. (See the picture below for an example.)

google search bio pcworld

The source for most of Google’s site bio information appears to be coming from Wikipedia.

For now, Google says it is sticking to offering site bios for online destinations that “widely recognized as notable online.” Obviously, Google needs to find enough information about a certain site before it can offer a bio.

The downside, however, is that Google’s new site bios won’t be of much help if you’re trying to decide whether MaliciousWallpapers.com is a site worth visiting for Lily Collins images. But Google says it expects to provide more data about more websites in the future.

Google’s new site bios are just the latest feature from the search giant as both Google and Bing work on delivering as much information on the search results page as possible. Bing’s most recent addition included a slew of new data to searches for historical events, countries, and scientific topics.

Both search engines also deliver “no need to click through” information such as current weather, solutions to simple math problems, nutrition information, and other basic facts and figures. If this keeps up, we’ll only ever have to leave the search page to check Facebook and Twitter.

Subscribe to the The Advisor Newsletter

Comments