You Got Megamind in My FarmVille

And here you thought your farm was safe as long as you watered your crops. Starting tomorrow, in-game advertising invades.

FarmVille developer Zynga signed a deal with film studio Dreamworks Animation for a 24-hour in-game promotion of the upcoming Will Ferrell movie, Megamind. Starting tomorrow in FarmVille, a "Mega-Farm" themed landmark opens up inside of the game. The attraction incorporates the storyline and characters from the film as well as other branded content special items like "Mega-Grow," which instantly grows crops without wilting.

While Zynga is no stranger to in-game promotions for things like McDonald's or that 7-Eleven Slurpee campaign, this is the first time a big film studio makes use of the game as a platform for its own licensed characters. We wonder if the film makes any FarmVille references.

Got any tips, corrections, or feedback? Contact GamePro's news team or follow this article's author on Twitter.

This article originally appeared on as FarmVille's in-game film promo

This story, "You Got Megamind in My FarmVille" was originally published by GamePro.

To comment on this article and other PCWorld content, visit our Facebook page or our Twitter feed.
Shop Tech Products at Amazon