Surprise: Monthly Spending on Mobile Broadband is Rising
A 40 percent increase in average monthly spending on mobile broadband compared to 2009 has been determined by Nokia Siemens Networks' Mobile Broadband Study 2010.
The annual study, which covers HSPA+ use in France, Germany, Spain, UK indicates that more than half of mobile broadband users are interested in high-speed mobile broadband or LTE.
More Disposable Income
Fifty percent of those surveyed access mobile broadband on the go and one in five fixed users want to move to mobile broadband. About two-thirds of users access mobile broadband from devices smaller than laptops.
Nokia Siemens Networks attributes the increase in average monthly spend to two factors: increased use of mobile broadband among existing customers and higher penetration of the service in market segments with more disposable income.
The spending is also enhanced due to more availability of bundled or subsidized offers for laptops and netbooks with the purchase of a mobile broadband connection.
Demand Better Experience
The majority of survey respondents want faster data speeds, improved quality and better coverage. About 58 per cent of the respondents said that they are interested in high-speed mobile broadband and 30 per cent said they do no mind paying a premium for the services.
The majority of users want to use LTE for improved broadband and about 31 per cent of users intend to spend more time accessing the Internet via mobile broadband. About 80 per cent of the users accessed the Internet with a mobile broadband connection from home.
"The study highlights that demand for mobile broadband is rapidly increasing due to its potential to deliver the connected experience people want, wherever they are," said Beppe Donagemma, head of West & South Europe, Nokia Siemens Networks. "However, the quality of experience needs to improve to increase adoption. Operators need to prepare their networks to handle future volume and data traffic types to sustain mobile broadband growth."