Following similar announcements from T-Mobile and Verizon, AT&T will soon offer free international messaging and low-cost phone calls.
Starting Friday, February 28, AT&T's Mobile Share and Mobile Share Value plans will include unlimited text messaging from the U.S. to more than 190 countries worldwide. AT&T Mobile Share subscribers will also get unlimited picture and video messaging to more than 120 countries around the globe. Both new features come at no extra cost.
On Friday, AT&T will also offer a new World Connect Value add-on that offers international calls for 1 cent per minute to more than 35 countries worldwide, including Canada and Mexico. World Connect will cost an extra $5 per month and is only available to postpaid AT&T subscribers, including Wireless Home Phone plans.
AT&T's free international messaging announcement follows on the heels of a similar roll out from Verizon earlier in February. However, America's two largest carriers are once again, playing catch-up to T-Mobile, which announced unlimited international text messaging and talk in October.
The move by all three carriers may also be a reaction to the popularity of smartphone messaging apps. Services such as Whatsapp, Line, BBM, and Viber offer unlimited messaging to any other app user around the world over Wi-Fi or wireless broadband.
Most of these messaging platforms offer their services for free. Whatsapp charges $1 per year and new users can try out the service for free for the first year.
Whatsapp recently rose to prominence after Facebook acquired the company earlier in February for $19 billion. The messaging platform claims more than 465 million users worldwide.
Similar to BBM and Viber, Whatsapp plans to start offering voice calling services in the spring.
This story, "AT&T adds free international texting to Mobile Share plans" was originally published by TechHive.