How to Drive Traffic With Facebook Deals
Other Types of Facebook Deals
The steps for creating other types of Facebook Deals ads are almost the same, with minor variations depending on the type of ad. The purpose of a Friend Deal is to encourage more traffic by providing an incentive for customers to come in groups. The Friend Deal is almost identical to the Individual Deal; but to create a Friend Deal, you have to specify the number of friends who must check in together and be tagged in Facebook Places in order to claim the deal.
A Loyalty Deal is very similar to an Individual Deal, too, but like the Friend Deal it involves one additional parameter to specify. The purpose of a Loyalty Deal is to provide incentive for and reward repeat customers. You specify how many times the customer must come back--a number between 2 and 20--before they can claim the Facebook Deal.
With a Charity Deal, the incentive is completely different. The Facebook Deal does not directly reward the customer with a free promotional item or discount, but instead fosters a sense of goodwill and community giving: Your business pledges to donate to a worthy cause in exchange for customers' checking in on Facebook Places.
The Devil Is in the Details
Creating and launching a Facebook Deals marketing campaign is simple, but making it a success still requires effort and an ounce of luck. To give your Facebook Deal campaign the greatest chance of success, you need to keep a few things in mind.
First, remember that you are creating ad copy for a smartphone. Use simple, straightforward offers, such as "Buy one, get one free." Your target audience is Facebook Mobile users; they aren't going to stop to read wordy offers that pop up on their smartphone.
Make sure your staff is aware of how Facebook Deals work, and that they are informed of the deals you are actively marketing. Ensure, too, that you are prepared with the inventory or personnel necessary to meet demand and fulfill Facebook Deals claims.
Lastly, don't overdo an offer. A 50-percent-off deal might bring customers in droves--but an overwhelming response could virtually bankrupt your business if you're not careful. Another concern is that if you run a Facebook Deals ad that offers, for instance, unlimited claims of 10 percent off any purchase of $20 or more for six straight months, customers will eventually view the offer as a standard discount, and the Facebook Deal will no longer provide any incentive for customers to act now and check in to claim it.