CityVille at 1.2 Million Users, Zynga Picks up Citi Rewards
Zynga had what it calls its biggest launch ever with CityVille last week, picking up a reported 290,000 users in the first 24 hours. Meanwhile, the company expands its banking membership rewards program reach.
Meanwhile, Zynga announced another banking rewards partnership with Citi, similar to its American Express deal. Citi Thank You rewards members can score exclusive virtual items for FarmVille, FrontierVille, and Café World starting at 600 Thank You points.
For those of you that already drank the kool aid, make sure you're keeping an eye on CityVille's bug forum to minimize frustration with beta issues. The game is only five days old, after all.