Apps appear in regular Chrome tabs, just like Web sites do, but they may not look like normal Web pages. The New York Times Chrome Web Store app, for example, allows you to completely take control of how you view content. You can change the way stories are displayed by selecting color schemes and picking from a variety of customized page formats.
The New York Times app, like others in the Chrome Web Store, offers offline viewing functionality as well. Even if your computer isn't connected to the Web, you have the ability to read text-based stories within the app.