Apple’s Mac Store is a Go. And the Mac is a PC

Apple’s Mac Store is a Go. And the Mac is a PC

Apple has announced that its Mac App Store will open for business on January 6th. It's a close counterpart to the iPhone App Store-easy app discovery, downloads, installs, and uninstalls, and a deal that gives developers 70 percent of the profits. But the dynamics of the business may be quite different given that the Mac Store will be an additional way to acquire apps rather than the only official one. I'm reserving judgement on how big a deal it'll be. (Actually, I'm not even sure how much I'll use it, let alone the rest of the world.)

Apple's announcement about the launch included the following Steve Jobs quote:

The App Store revolutionized mobile apps," said Steve Jobs, Apple's CEO. "We hope to do the same for PC apps with the Mac App Store by making finding and buying PC apps easy and fun. We can't wait to get started on January 6.

This isn't the first time that Jobs has referred to Macs as PCs. And it doesn't pay to read too much into canned quotes in press releases. But it's been my stubborn habit to call Windows-based computers "Windows PCs" for years, based on the principle that Macs are also personal computers. It's nice to see Apple-a company that has been known to bash PCs-using the same logic. To me, it's linguistically and technologically appropriate. And who knows-Windows users might be a tiny bit more likely to consider buying an Apple computer if they look at them as an excellent PC rather than a fundamentally different, foreign device.

(I was tempted to end this post by wondering whether Jobs' reference to PCs was a hint that the company might release an App Store for Windows PCs. But nah, it's not going to happen...)

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