All that talk about faulty antennas didn't seem to harm Apple's reputation too much. For the second year in a row, Apple dominates the list with the iPhone 4 and iPhone 3GS taking the #1 and #5 spots, respectively. The T-Mobile G2 snagged second place while the Motorola Droid X took third. Motorola appeared twice in the top ten with the Droid Pro taking the #7 place.
The study was conducted by Zeta Interactive, a marketing agency based in New York City. The firm uses an algorithm technology, called Zeta Buzz, that mines online posts, blogs, messageboards, video sites and social networks regarding a certain product category.
Zeta Buzz also looks at the positive and negative keywords surrounding each product, which is also incorporated into the rankings. For example, the T-Mobile G2 and the Samsung Fascinate (#6) were most closely associated with value and cost-effectiveness. The most commonly used words to describe the phones were "value," "deal," "price," and "efficient."
Interestingly, though not surprising, is the decline of the BlackBerry. Last year, RIM had three devices in the top ten, but this year, only the Tour made it on the list at #9. RIM might have a comeback next year, however, as the BlackBerry Playbook seems to be getting a lot of buzz before its debut (scheduled for next year).
LG, a newcomer to the list, snagged the number four spot with its LG Quantum (running the brand new Windows Phone 7). According to Al DiGuido, CEO of Zeta Interactive, LG's appearance on the list proves that it is possible for brands beyond Apple to build buzz around a product.
Surprisingly, neither the popular HTC EVO 4G nor the HTC Incredible made it in the Top 10. The Incredible came in 12th place while the Evo finished 16th place overall.
With CES 2011 quickly approaching, there has been a lot of buzz around upcoming Android phones. Will the iPhone still be king next year? Or will the Android invasion finally prevail?