11. Luke Wilson for AT&T
Remember when the not-quite-funny-but-nonthreatening-and-likeable guy from that one movie tried to convince us that AT&T didn't actually suck? Yeah, something didn't quite add up there.
12. Akon for Verizon Wireless
Note to carriers: When your controversial-rapper-turned-spokesman gets caught grinding up against a pastor's underage daughter, it's a sign that you need to re-evaluate your selection process. I hear Owen Wilson's available.
13. Nicole Richie for T-Mobile Sidekick
Note to tech companies: Just because someone is the sidekick to one of the world's most obnoxious untalented celebrities doesn't mean she should be your product's spokesperson. Even if said product is called the Sidekick.
14. Ben Stein and Shaq for Comcast
Ben Stein and Shaquille O'Neal selling Comcast's HD Triple Play service? Do we really need to say more?
15. John Lennon for OLPC
File this one under "just plain wrong": In 2008, the One Laptop Per Child (OLPC) foundation used John Lennon's likeness to promote its organization's laptop donation program. The group went as far as to hire a voice-over actor and manipulate old video footage to make it seem like Lennon himself was actually delivering the ad.
Imagine really bad judgment. It isn't hard to do...