According to the marketing firm, Britons spend £581m (US$950) a year through apps, with each smartphone owner spending an average of £30 (US$49) per month. Groceries, DVDs, and cinema and train tickets are the most commonly purchased items.
"It's about convenience and simplicity when purchasing. You might not be at the hop or have access to a computer but you do have your phone with you," said managing director of the BIO Agency, Peter Veash.
"You can also compare prices easily. You can be in shop A and instantly check the price in shop B."
This story, "Apps Lure Smartphone Shoppers" was originally published by PC Advisor (UK).