Business Hardware

Protect Eyes With Gaming Glasses--Even While Working

Stare at glowing screens all day and night?

Gunnar Optiks says its new Digital Performance Eyewear helps protect users from eyestrain and dry eye from prolonged screen use, even while not playing games.

"Today's consumer is tech savvy," said Rob Aarnes, president of Gunnar. "As digital devices continue to put more and more strain on our vision, it's only natural that our specialized eyewear is made available wherever those devices are sold. It will undoubtedly be an explosive growth segment for consumer electronics retail."

Gunnar's lines include Advanced Computer Eyewear and Advanced Gaming Eyewear, now available at Best Buy. Retail prices for the glasses range from $79.99 to $99.99. The glasses are also prescription-ready and carried by around 15,000 eye care providers nationwide. Aarnes is keen to see a future in which every consumer electronics store carries a range of specialist eyewear like that which Gunnar is offering.

Prolonged Screen Use

According to the American Optometric Association, 80% of the nation's workers experience negative effects from prolonged screen usage. The lenses in Gunnar's glasses (developed in partnership with optics experts Carl Zeiss Vision) are said to improve contrast, minimize distortion and aid the eye's natural focusing, allowing muscles to relax and easing eye strain. The lenses also have an anti-reflective layer to reduce glare and reflections as well as a tint to filter out the harshness of fluorescent light and shift the color to a warmer, more natural temperature.

Gunnar is also currently in talks with Best Buy about the store carrying "Premium 3D eyewear" to support the arrival of new 3DTV technology -- presumably these are 3D glasses which incorporate Gunnar and Zeiss' lens technology to make the experience less painful for prolonged use. But do they help with 3DS headaches?

Find out more on Best Buy's site.

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