Windows Phone 7 Shipments Barely a Blip on the Radar

Canalys has released its latest market share figures for smartphones, and although it didn't directly report the numbers of Windows Phone 7 devices shipped, a little extrapolation shows that fewer than 2.5 million were shipped in the first quarter of 2011. That's less than 2.5 percent of the total, an anemic showing.

A press release from Canalys about the report says that 101 million smartphones were shipped in the first quarter of 2010. Android devices accounts for 35%, or 35.7 million of them, to lead the market.

Canalysis doesn't report the market share of Windows Phone 7, but it does have this to say:

"Samsung also shipped nearly 3.5 million bada operating system-based smart phones, outperforming total shipments of Windows Phone devices by more than a million units."

It doesn't take an advanced degree in math to see that means that fewer than 2.5 million Windows Phone 7 devices were shipped. That translates into less than a 2.5% market share.

That's one more piece of evidence that Microsoft's deal with Nokia was vital to the possible success of Windows Phone 7. The Canalys report found that Nokia remains the top smartphone manufacturer, even though its market share has been dipping:

"Though its market share shrank from 39% a year ago to 24% in Q1 2011, Nokia held onto its worldwide leadership position with 24.2 million units shipped --- a 13% year-on-year rise --- despite the current realignment of its platform strategy, staying ahead of RIM in EMEA and Apple in APAC."

If Nokia can manage to hold on to a sizable market share by the time it switches its smartphones over to Windows Phone 7, then Microsoft may have a chance to make an impact on the market. As this most recent report clearly shows, without the help of Nokia, Windows Phone 7 most likely would not make it.

This story, "Windows Phone 7 Shipments Barely a Blip on the Radar" was originally published by Computerworld.

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