Nintendo DS Lite Drops to $99.99

From June 5, the DS Lite is getting a permanent price drop to under $100, and all Mario titles for the system are getting a prominent repackaging.

Nintendo has announced that from June 5, the DS Lite will be available for a suggested retail price of $99.99. The DS family as a whole has been a high point for Nintendo, with over 48.9 million systems sold in the US alone and the popular DS Lite model contributing a large proportion to that number.

"From the moment it launched, Nintendo DS Lite hit a sweet spot for consumers in terms of value, experience and fun," said Nintendo of America president Reggie Fils-Aime. "This new price point will introduce Nintendo DS Lite to even more consumers, and the new red packaging will make it easy for them to find their favorite Mario titles."

The red packaging that Reggie mentions alludes to the fact that six Mario titles will be repackaged in red plastic game cases to make them more recognizable on store shelves. Red is a color prominently associated with Mario, so it's a natural fit for the games.

The newly-packaged titles include New Super Mario Bros., Mario Kart DS, Super Mario 64 DS, Mario Party DS, Mario & Luigi: Bowser's Inside Story and Mario vs. Donkey Kong: Mini-Land Mayhem. The rebranding doesn't sound like it includes a recommended price drop for these titles -- though as the games aren't as young as they used to be, many retailers already sell these titles at less than full price.

This article originally appeared on GamePro.com as DS Lite Drops to $99.99

Subscribe to the Game On Newsletter

Comments