Lenovo is hoping to acquire a majority stake in German PC maker Medion Electronics, in an effort to grow its consumer market share in Western Europe, the Chinese company said on Wednesday.
The acquisition would help Lenovo grow its consumer PC market share in Western Europe, and the German market specifically, the company said in a statement.
Lenovo has been trying to break into the consumer space in Europe, but has had little success, according to Eszter Morvay, research manager for IDC's European Personal Computing group.
Medion, the last pan-European PC maker, sells over 60 percent of its PCs in Germany, but has also made a mark in countries such as Austria and Belgium, according to Morvay.
During the first three months of 2011, Medion had a 4 percent share of the consumer market in Western Europe, compared to only 0.5 percent for Lenovo, Morvay said.
Lenovo is offering
The offer values Medion at
This isn't the first time Lenovo has tried to buy a European PC maker: A few years ago, it also made a play for Packard-Bell, but lost out to Acer.