Microsoft: Xbox 360 'Halfway' Through Lifecycle

It looks like Microsoft is going to be supporting the Xbox 360 until 2016 or so, as Xbox EMEA Vice President Chris Lewis says that the Kinect has revitalized interest in the six-year-old console.

As previously noted, Microsoft is in fact working on their next console, the Xbox 720, despite conflicting reports about who's working on it, if anyone is working on it, and when it's getting revealed. What seems to be the case is that both consoles could co-exist for a few years before the older one falls to the wayside. At least, one can hope.

From the interview with MVC:

"We see it as about halfway through. But yes you are right, Xbox is defying the normal curve you might expect. There's no doubt that Kinect put a huge shot of adrenaline into the business.

"What we are now seeing is massive swathes of families and younger audiences flocking to it. As you saw at the press conference, we are now in line with what we projected at E3 2010."

Lewis went on to explain that Microsoft deliberately focused on families and kids first with Kinect, and now it's moving on to provide "complimentary" experiences for core gamers.

[Source: CVG]

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