Late last week, Apple CEO Tim Cook tweeted a photo of himself touring a Texas factory that produces Mac Pros. Nothing special, right? Until you looked behind him and spied a pair of iMacs running Windows. Oops.
Now, Cook’s gaffe was minor and harmless, but it’s hardly the first time a tech exec has made a highly visible mistake. Let’s take a look at some of the more memorable ones, starting with a big promise that never paid out.