Why I'm Keeping My Facebook Page After All

Facebook recently rolled out a variety of tweaks and updates to its social networking site, including adding a Subscribe option. I wrote about embracing Facebook Subscriptions and abandoning my Facebook Page, but after further consideration I think there is a case to be made for maintaining both Facebook entities.

While ditching the Facebook Page and just using Subscriptions on my personal Facebook profile to share information with the general public makes sense from my perspective, and those who currently "Like" or follow my Facebook Page won't notice any difference, those who are in my personal social network end up flooded with information they may have no interest in.

For Me

Facebook Subscribe
Subscribe has its place, but it's not the silver bullet solution I thought it was.
The Facebook Subscriptions make sense as a Facebook Page replacement from my end.

I like being able to choose on a post by post basis on Google+ whether to share the update with specific groups in my social network, or with the general public. I like the increased interaction and more lively discussions that result from including a wider audience.

The only reason I set up the Facebook Page in the first place is that I wanted to be able to use Facebook to share information with PCWorld readers without having to "Friend" them all. Don't get me wrong--I appreciate your support, but that doesn't mean we're "friends". I don't want to share details of my personal life with you.

But, having a Facebook Page separate from my personal Facebook profile means maintaining two separate Facebook personas. At times, there are posts that I think are of interest to both my personal social network and the followers of my Facebook Page, but sharing with both audiences means posting twice. And, posting twice means that the comments are separate as well, which means both groups potentially lose out on insights and points of view from the other.

Using Subscriptions, I can just choose whether to share a given post with my personal social network, or I can share it with "Public", in which case all of those who are subscribed to me will see it as well. It lets me accomplish the same goal with one Facebook persona, and it lets both my personal social network and my public subscribers interact together on posts they can both see.

For Subscriber / Followers

For those who currently "Like" my Facebook Page, there is really no significant difference using Facebook Subscribe. Assuming I post the same links and content to "Public" on my personal Facebook Profile as I do on my Facebook Page, the end result is the same either way.

It may also mean getting more diverse content from me, though. On my Facebook Page, I am more likely to keep it purely professional and only share my own posts, or at least technology-related posts. On my personal Facebook profile I might also share posts that are not tech related, but also aren't really personal--like posts about sports, or politics, and other topics.

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