Record Cyber Monday Hinted by Strong Black Friday

If Black Friday was any indication of a move to online shopping, e-tailers on Cyber Monday may be headed to a record breaking sales day.

Today is Cyber Monday , the first work day after Thanksgiving that often finds office workers spending much of the day shopping online instead of catching up on e-mail and paying attention in meetings.

Black Friday , the day after Thanksgiving long known for its shopping frenzy at brick-and-mortar stores, was also a big day for online retailers this year.

"Despite some analysts' predictions that the flurry of brick-and-mortar retailers opening their doors early for Black Friday would pull dollars from online retail, we still saw a banner day for e-commerce with more than $800 million in spending," said comScore chairman Gian Fulgoni, in a statement. "With brick-and-mortar retail also reporting strong gains on Black Friday, it's clear that the heavy promotional activity had a positive impact on both channels."

ComScore, an online traffic tracker, noted that Black Friday brought in $816 million in U.S. online sales, making it the heaviest online spending day to date this year. Friday's online sales revenues represented a 26 percent spending increase compared to the same day last year.

During the overall 2011 holiday season to date, U.S. shoppers have spent $12.7 billion online, up 15 percent compared in 2010, comScore also reported.

"We now turn our attention to Cyber Monday, a day that says will see eight-in-ten retailers running special online promotions," said Fulgoni. "Last year, Cyber Monday was the heaviest day of online spending ever, with sales exceeding $1 billion, and we fully expect to see another record set this year."

Online Shopping Stars

Which online retailers are doing well -- really well -- so far this year?

According to comScore, was the top online retailer on Black Friday. Wal-Mart, BestBuy, Target and Apple rounded out the top five respectively.

"Each of the top online retailers generated significantly greater Black Friday activity compared to last year," said Fulgoni.

" once again led the pack, with 50% more visitors than any other retailer, while also showing the highest growth rate versus last year. However, it is telling that the top multi-channel retailers also showed strong growth in visitors, demonstrating the importance of the online channel to the retail industry as a whole," he added.

Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin , or subscribe to Sharon's RSS feed . Her e-mail address is

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