It’s summer and it’s sweltering, which means it’s time again for Uber to deliver ice cream straight to your door.
From 11 a.m to 5 p.m. local time in 144 cities around the world on Friday, you can open the Uber app and request ice cream delivery. An ice cream truck option will appear below the map next to the usual Uber services, like UberX, black car, and SUV. I wasn’t able to select ice cream when I opened the app in New York at 11:15 a.m., but I did see a notice that for $30, I could take my pick of six ice creams, plus get some free Uber swag.
Uber will bill your credit card for the delivery, so no cash required.
The ride-hailing app is known for its over-the-top promotions, like on-demand kitten cuddles and helicopter rides, though usually those stunts happen on a city-by-city basis. Uber employs marketing teams in each city that are responsible for coordinating those promotions. But ice cream has universal appeal. Uber’s last ice cream promo was exactly a year ago, and it was clearly popular enough for a repeat performance.
Last summer, Uber delivered ice cream in 33 cities around the world. This year, 144 cities in 38 countries on six continents are getting in on the action—numbers that reflect Uber’s international growth over the last year.
Sure, it’s a silly thing. But after this week’s series of tragic events, ice cream delivery doesn’t sound so bad.
Update: Here’s a video report from last year’s Uber ice cream delivery to give you a flavor of what to expect.
This story, "Uber’s on-demand ice cream delivery returns Friday" was originally published by TechHive.