Swivl makes it easy to record video of yourself without having a camera man to keep you in focus. Just hold the included widget in your hand, or hang it around your neck, and Swivl rotates to follow, using Bluetooth and infrared. It'll work with any phone or small camera, but with an iPhone, users can stop and start recording through a button on the widget.
Eventually Swivl wants to add more button functions for its app, such as making the bracket do a 360 spin, or making the camera take snapshots. Swivl is expected to launch this quarter for $159.