Social media is taking up more and more of our time, both at home and work. Many enterprises have even started to treat social media tools as mission-critical, meaning that if you don't start mastering them, your lack of knowledge could impede your career.
However, since social media is so new, there really aren't established best practices built around it. It's hard to determine what works and what doesn't, and it's easy to be blind to social media risks. Here are 12 free tools that will help you better protect your privacy, attract more followers, and increase your reach and influence.