Business Software

Zoho Tightens Integration Between CRM and Support Apps

Zoho has deepened the integration between its CRM (customer relationship management) and customer support cloud applications to simplify account management.

Now, users will be able to configure Zoho Support so that it automatically imports contacts from Zoho CRM at preset intervals.

That way, both applications will have a consistent list of customer account contacts for sales and support purposes. It was previously possible to do these imports, but they had to be done manually.

"We hope this would reduce a lot of your effort towards managing contacts between the two apps," a Zoho official wrote in a blog post.

Zoho added Zoho Support in late 2010 to its Web-hosted collaboration, communication, business and office productivity application suite for small and medium-size businesses.

Zoho now has more than 25 applications on its roster. Last week, it launched its latest one, Zoho Campaigns, designed to let companies manage their email and social media marketing campaigns. This application is also integrated with Zoho CRM, letting users synchronize CRM contacts and campaign mailing lists.

Juan Carlos Perez covers enterprise communication/collaboration suites, operating systems, browsers and general technology breaking news for The IDG News Service. Follow Juan on Twitter at @JuanCPerezIDG.

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