The Kindle Fire has been a scorching success, but Amazon can't afford to rest on its laurels.
In time for the holidays—and in an effort to stay ahead of the competition—Amazon unleashed on Thursday several new Kindle Fire tablet models and Kindle ebook readers. The prices on these products range from an impulse-buy $69 to an iPad-like $499.
Faced with the success of Google's Nexus 7 and rumors suggesting the debut of a smaller iPad tablet, Amazon had to make a move. Here's a closer look at the models that Amazon hopes will outshine even the original Kindle Fire.