AMD recently slashed the suggested prices of its Kaveri A-Series accelerated processing units (APUs) by about 20 percent. The new prices mean a 3.7GHz quad-core AMD A10-7850K will soon cost around $143, down from $179.
A slew of other AMD APUs are also receiving price cuts, and AMD will even throw in a free game with some models to sweeten the pot even further (and show off the superior graphics capabilities of its Radeon-packed APUs).
What this means for you: Cheaper is better! Price cuts are always good news, but it may take some time before you start seeing AMD's latest price cuts online. At this writing, several retail outlets were still selling the AMD chips at pre-price cut rates. If you're thinking about picking up an AMD APU for your next desktop build, you may want to wait a few weeks until prices come down.
And a free game too!
AMD is also throwing in a free game code with select A10 processors; your choice of Murdered: Soul Suspect, THIEF or Sniper Elite 3. To get that free game you'll have to buy either the A10-7850K, A10-7800, A10-7700K, A10-6800K and A10-6790K, as reported by Tom's Hardware earlier this week. The free game code promotion lasts until the end of October.
If gaming isn't your thing, you can also use the code to pick up Corel Aftershot Pro 2 for $5. The RAW photo editing software usually retails for around $60.
Beyond the newer Kaveri models, AMD's older Richland APUs are also getting a price drop:
- A10-6800K - $112
- A8-6600K - $92
- A4-6300 - $34
- A4-5300 - $31
- A4-4000 - $27
AMD's price cuts come just as the company is trying to turn itself around. The company recently installed a new CEO, and even more recently the chip maker announced a round of layoffs as part of a restructuring plan.
Although AMD has been plagued by bad news, the company's luck may be changing. Intel recently announced that its next-generation Core processors dubbed Broadwell would debut in most PCs in early 2015 after promising a Broadwell launch in time for the holidays just several months earlier.
AMD had no immediate answer for a 2014 Broadwell debut, but rumors suggested the company would debut its Carrizo platform, the successor to Kaveri, in early 2015. Now with Intel's delay we may see new processors from AMD and Intel before the spring.
The toe-to-toe standoff with Intel may not last long, however, as the AMD rival plans to roll out Skylake, Broadwell's successor, during the second half of 2015.