App reviews are prime real estate in the Play Store, as they offer you a way to leave feedback on about whether or not that last game you bought was worth it.
Google is apparently taking a butter knife to the process in an effort to smooth things out. Instead of the current pop-out window, some are seeing an integrated frame for when you want to rate and app and write a review.
I couldn’t trigger the change myself, so Google may be A/B testing the new feature or rolling it out slowly. Fire up the Play Store yourself and see what you find.
The story behind the story: Google has made a considerable effort in the last year or so to really optimize every aspect of the Play Store. It can tap into your Gmail for recommendations and lets you pre-register for apps. More downloads means more money, so you should see such tweaks all the time as Google tries to find the right formula.
This story, "Google Play Store switches up ratings layout for a simpler interface" was originally published by Greenbot.