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Nikon has entered a new runner in the high-end consumer digital camera race, unveiling its 5-megapixel Coolpix 5000, due in stores in November.

The camera features a 3x zoom lens, shutter speeds of up to 1/4000 second, and 3-frames-per-second shooting speed. The pocket-size unit, which weighs just 12.6 ounces without batteries, can shoot still images and it also will capture up to 40 seconds of video with audio. The suggested retail price is $1099.95.

Nikon's only other camera in the 5-megapixel field is the full-size D1X, a $5000 model styled after a traditional single lens reflex camera and aimed at the professional market.

"I just got back from a trip to Japan where we saw some samples from this new camera and they were mind boggling," says Bill Giordano, Nikon's national marketing manager for consumer digital products. "The combination of Nikkor optics and 5-megapixel just produces the most amazing pictures, which is what this camera is all about: extraordinary image quality in a very small size."

Add-Ons, Options

The new model is a big step up from the Nikon Coolpix 995, a 3.3-megapixel model. The Coolpix 5000 features a 1.8-inch LCD that can swivel 270 degrees.

In addition to autofocus and programmed modes with flexible priority settings, the camera has a macro-shooting capability that lets users capture images as close as 3/4 inch to the Nikkor lens. The Coolpix 5000 also has a built-in hotshoe that gives users the option to expand the included five-mode flash with an add-on speedlight. There is also a USB connection for transferring images to a PC.

"This camera appeals to both the professional photographer and photo enthusiast because of its advanced features, unique compact design, and greater creative control options," says Deborah Sauer, general manager of marketing for Nikon.

"It's like having a professional Nikon, but it fits in your pocket," adds Giordano. "We think it's a great opportunity for consumers."

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