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Lycos, GTE Join to Develop New Web Services

Lycos%squot City Guide to use GTE%squots SuperPages Yellow Pages; SuperPages to use Lycos%squot search engine

By Marc Ferranti IDG News Service   

Starting in January, Lycos%squot City Guide -- a Lycos-authored guide to more than 400 U.S. cities -- will incorporate GTE%squots SuperPages Yellow Pages information. At the same time, SuperPages will incorporate Lycos%squot search engine technology, according to officials making the announcement here on the first day of Internet World. The alliance will then develop a business-site search service to replace GTE%squots 60,000 Web site directory with Lycos%squot spider technology, officials said.

%dquotThis makes sense,%dquot said Paul Noglows, an Internet analyst with Hambrecht & Quist LLC, an investment banking firm based in San Francisco. %dquotWhat they%squotre doing is taking the SuperPages directory information and putting it into context in the City Guide information about specific cities. That%squots important; if you want to make money on the Internet you have to give people local information -- people buy stuff locally.%dquot

GTE and Lycos today demonstrated the forthcoming new version of the City Guide site. The demonstration showed that the City Guide site, which arranges topics of interest by category, will allow users to drill down into the categories and retrieve information on local merchants culled from the SuperPages. The City Guide site will also allow users to use the SuperPages information-search interface to retrieve further information from the Web. The interface allows users to plug key words into a search form.