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The Store Next Door

PC service from the big guys is in free fall, but our exclusive report says customers who buy locally are happy. Here's how to find a great independent dealer--and steer clear of the fly-by-night operators.

By Laurianne McLaughlin

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PC Buying Tips: Find the Right Local Store

Thinking of going the local route? Word-of-mouth advice is a good place to start. Then follow these ten tips to help you home in on the best store.

Do visit recommended stores in person--just to chat. Ask to meet the owner, and trust your gut feelings about how responsive you think the store will be.

Do follow Contributing Editor Steve Bass's 5/15 rule, if you can: Choose a store that has been in business for at least five years and is located no more than 15 miles from your home or office.

Do check with the local Better Business Bureau to see how many complaints--if any--have been filed against each store.

Do pursue multiple options. Compare prices, warranties, and support hours.

Do show the sales staff that you've done your homework on parts makers. If the store doesn't stock the brand you want, ask whether staff can hunt the item down.

Don't choose a store that pressures you to buy "today" because of a massive sale or one that pushes "closeout" items.

Don't purchase from a store where the sales representatives try to talk over your head using technical jargon.

Don't buy from a store where the salespeople make you feel like you're not worth their time. If the store wants to sell only to people who buy ten machines at once, give someone else your business.

Don't be impressed by "paper" technicians. Industry certification should not sell you on a store's tech support staff. Instead, ask how long techs have served customers; the more years, the better.

Don't hesitate to ask for customer references in your community.

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