Do Online Complaints Pay Off?
More ticked-off buyers are taking their gripes to the Web. We show you how to get results.
Daniel Tynan
Service Tips: 7 Ways to Win at Whining
There's a right way to get good service, and any number of wrong ways. Here are some tried-and-true methods for getting problems solved before you resort to a gripe site.
-
Reread the fine print. Is your
problem really covered by that warranty? Make sure you're
in the right before you start a fight.
-
One word: escalate. Don't assume
that the first person you reach is your last resort. Ask to
speak to a manager. Keep going until you find someone who
can fix what's wrong.
-
Create a paper trail. Keep
everything--receipts, e-mails, shipping confirmations, a
phone log--and be ready to produce these documents when
they're needed.
-
Keep it clean. Hurling insults and
sarcasm may be cathartic, but it'll get your complaint
tossed in the circular file. Stick to the facts of your
case, and you'll better your odds.
-
Don't get mad, get help. Is the
company a member of the Better Business Bureau or a trade
organization? Look for a logo or a link on the company's
site. Many such groups can intervene effectively.
-
Say what you want. Do you want a
refund? A replacement product? A handwritten apology from
the CEO? Most companies say they'll be happy to make you
happy, if your request is reasonable. So tell them up
front.
-
Call in the feds. If nothing else
works,
contact the
authorities. If the business is legit,
you'll certainly get its attention. And if it's not, you
might help bring it down.
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