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AOL Users: You've Got Google
Increasingly popular search engine will be used throughout AOL starting later this year.
Laura Rohde, IDG News Service
Google and AOL Time Warner subsidiary, America Online, have agreed to begin offering Google's search engine over all of AOL's Internet companies, the companies announced Wednesday.
By the end of the second quarter or during the third quarter, Google's search technology will be used in the search areas of such AOL units as CompuServe, AOL.com, and Netscape, the companies say in a joint statement.
Financial terms for the multiyear agreement between AOL, based in Dulles, Virginia, and Google, based in Mountain View, California, were not disclosed.
The alliance will improve searching capabilities for AOL users by granting them access to Google's increasingly popular Internet search engine technology while Google will become available to AOL's 34 million members as well as the tens of millions of visitors to AOL's Web-based properties, the companies say.
Aiming at the Top
Google's site is closing in on Yahoo as the world's most popular search engine, according to a study released Tuesday by market researcher WebSideStory. Google garners 31.87 percent of all search referrals worldwide, compared to 36.35 percent that come from Yahoo, the WebSideStory study says.
Google and AOL also inked a marketing agreement, allowing Google to pitch its targeted paid listings product from its base of advertisers to users of AOL's services, the companies say.
The Google/AOL deal comes a day after Overture Services said its U.S. search distribution relationship with AOL had ended. Overture handles advertising for search engines, and is a rival for Google in the online advertising market. AOL users in the U.S. will no longer receive paid listings provided by Overture's advertisers though its entries on AOL Europe's portals in the U.K., France and Germany will continue, Overture says.
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