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Yahoo Inc.'s My Yahoo service, which lets users aggregate content and services on a single Web page, will soon get a significant upgrade, the company's chief executive officer said Tuesday.

The enhancement to My Yahoo is part of the company's continued emphasis on giving its users tools to personalize their Internet experience, said CEO Terry Semel at the Morgan Stanley Technology Conference in San Francisco, which was webcast.

"In the next few weeks, you'll see My Yahoo take on a new form and a new shape," Semel said. "We've been working on it for some time."

My Yahoo was launched in July 1996, and as such is a precursor to the many customizable Web pages and personalization services that came later and are a standard feature of many news sites and consumer and enterprise portals.

At My Yahoo, people can access services like Yahoo Mail and choose, to an extent, the types of news, information and sources that get featured on the page.

Some of My Yahoo's most recent enhancements, introduced over two years ago, include support for content syndication feeds like RSS and Atom and a version for mobile devices.