Apple Notebook Market Share Falls
Apple's notebook market share fell in the fourth quarter, putting the company in ninth place among competitors.
Jim Dalrymple, Macworld
With HP wireless printers, you could have printed this from any room in the house. Live wirelessly. Print wirelessly.
According to a report by market research firm DisplaySearch, Apple's notebook market share fell seven percent in the fourth quarter from the previous quarter, putting the company in ninth place overall among major competitors.
Hewlett-Packard took the top spot surging more than 29 percent and capturing 20 percent of the market. Dell remained in second place with 15 percent market share, despite dropping two percent quarter to quarter, while Acer gained 29 percent to finish third with 13.3 percent market share.
Rounding out the list are Toshiba (9.8 percent share), Lenovo (8.4 percent), Fujitsu-Siemens (5.3 percent), Sony (5 percent), Asus (4.4 percent) and Apple (4.1 percent).
DisplaySearch said the uptick for some of the companies could be seen in the ads around Black Friday and the lower pricing strategies for the notebooks -- a strategy Apple typically stays away from.
"Brands that were hungry for market share were quick to drop the street price premium, even running 'free upgrade' promotions encouraging customers to make the transition," said John Jacobs, Director of Notebook PC Market Research. "Additionally, brands with a heavier reliance on the enterprise market faced the additional hurdle of convincing IT managers to embrace wide products and support additional configurations."
Looking a year ahead to the fourth quarter 2007, DisplaySearch expects the notebook PC market to continue to surge, growing to almost 97 million units.
![]()
For more Macintosh computing news, visit Macworld. Story copyright © 2007 Mac Publishing LLC. All rights reserved.
Webcast: Going Green
PCW Download Guide
Related Computers Articles
- How I upgraded My Laptop's Hard Drive and Almost Lost My Mind In which a simple hardware upgrade allows me to channel my inner Laurel and Hardy
- Scented, Other 'Fashion' PCs Hit the Catwalk Type-and-sniff computers may be just what seemingly smell-obsessed teens are nosing around for.
- Vigor Gaming Force Recon BT Gaming Desktop While not a world-beater, the Force Recon BT offers good performance at a reasonable price.
- Intel Developer Forum Introduces Your Next Mac First Apple drops "Computer" from its name to expand its focus to music, phones, and settop boxes, then Intel devotes six...
- Solid-State Disk Lackluster for Laptops, PCs Laptops, desktops won't see a cost/benefit advantage in SSD for about two years.
Best Prices on Desktops
DX4200-UB001A DesktopPrice: $712.49
TouchSmart IQ504 DesktopPrice: $1234.00
iMac 2.4GHz Intel Core 2 Duo 20" DesktopPrice: $1049.00
Pavilion Elite m9250f DesktopPrice: $915.85
VAIO VGX-TP20E/W DesktopPrice: $1373.14
iMac Intel Core 2 Duo 24" DesktopPrice: $1699.00
- CDW Virtualization Center What is Virtualization and how can it help you save money? Click here to find out.
- Asus Laptop Showcase Ultra-fashionable thin and light notebooks with SmartLogon Face Recognition. Find out more...
- HP Ink Center Bring improved color and brilliance to your printed material. Visit the Resource Center for more info...








"Apple Notebook Market Share Falls " Comments