Facebook, MySpace, LinkedIn, Flickr and Twitter are the most popular forms of social media today, giving members easy ways to connect with each other and stay updated based on their affinities and professional activities. But the activity taking place in social media is hard to measure, and there are still no clear standards on how to evaluate it before visitors show up on your doorstep, so to speak.
Better ways of measuring social media through web analytics and search marketing are raising the bar on the quality of information entrepreneurs and site owners collect--and what they can do with it.
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