As the economy sputters, small business owners remain intently focused on the bottom line. So a conversation about adhering to Web site privacy best practices might seem a bit -- well, off topic. However, if your business sells anything online, few things are more important than your online reputation.
Consumers are increasingly interested in doing business with companies they know and trust while avoiding the criminal elements that stalk the Internet. In fact, 60% of online shoppers abandon their carts at some point during their shopping experience, mostly due to fear of identity theft (Sherpa Marketing Study, 2006), and almost half (44%) say they're less likely than they were just a year ago to trust a Web merchant with personal data (Yankee Group Study, 2008). As the climate of trust erodes, consumers are more sensitive than ever.
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