Apple CEO Tim Cook kicked off the Wall Street Journal’s tenth annual D: All Things Digital conference, appearing at the same event that his predecessor, Steve Jobs, had headlined several times before. Answering questions from conference hosts Walt Mossberg and Kara Swisher, Cook said his company is doubling down on Siri, played coy about Apple’s approach to the gaming and television markets, and spoke emotionally about Jobs’s death.
Double doubling down
As with any public appearance of an Apple executive, there was a good-natured give and take about future product releases. Mossberg and Kara tried to cajole Cook into revealing future product details, knowing full well that he would do no such thing. (In fact, the Apple CEO declared that the company was “doubling down on secrecy” when it comes to product releases.) However, he did offer a few tantalizing tidbits, most notably about the Siri feature of the iPhone 4S.






















